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Forward with Pooja: The Product Pioneer Helping Shape Industry Milestones

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Pooja Sainani has been involved in some of the most pivotal moments in Australian payments history. As Cuscal’s Product Solutions Manager and our inspiring Women in Payments Awards nominee, she is driven by the tangible impact of payments and technology on everyday life. In this Q&A, Pooja discusses her remarkable career journey, the fraud and scam challenges facing the industry, and why she is determined to “flip the narrative” about what it means to be the only woman in the room.


Could you tell us a bit about yourself – both your role at Cuscal and what you enjoy outside of work?

I currently work as a Product Solutions Manager within the newly created Product Solutions & Innovation team. We sit across all Cuscal’s products, engaging with technology, risk, legal and sales departments. We mainly work on new initiatives that align with Cuscal’s strategic objectives, whether they come from clients, industry trends or regulatory changes.

My career at Cuscal has been very progressive with organic growth. Before this role, I was a Client Solution Consultant and a Solutions Architect. As an Architect, I was a generalist – I designed technology for most of the services Cuscal offered, from acquiring and issuing to direct entry and disputes management. This gave me a broad, foundational understanding of everything we do, which is incredibly useful in my role now.

Outside of work, I have a nine-year-old daughter, and I love spending time with her. We love music and dancing. We do social line dancing, and we have a karaoke session every Friday. We are always karaoke ready!


What’s the most interesting or exciting part of growing your career at Cuscal?

Overall, I’ve been with Cuscal for 16 years, including five years at SPS (Strategic Payment Services), which Cuscal acquired in 2014. We joke at Cuscal that you either stay for two years or 20, and I’m definitely on the path to 20!

What’s been most exciting is that my growth has been organic and often sideways. I’ve had the opportunity to move into several newly created teams. Sometimes leaders saw potential in me and offered me these roles because I could highlight how my technical background, combined with client experience, would benefit new initiatives. Each move built on the last: as a Solutions Architect, I learned about products, which helped me in consulting, and my consulting experience helped me see the strategic and innovation side of what we could do in Product Solutions & Innovation.


What sparked your initial interest in the payments industry, and how has your journey evolved since then?

I started as an IT Developer, so my initial focus was on software development rather than payments. But I soon became fascinated by the tangible, real-life impact of the payments software I was building.

When I was developing solutions for ATMs and POS (Point of Sale) devices, whenever I went to a café or supermarket, I’d check what terminal they were using and think, “I know exactly how this works.” That fascination with seeing the technology I worked on affecting people’s everyday lives drew me deeper into payments.

The evolution of payments since 2012 has been immense. We’ve gone from going to an ATM to take out money to simply tapping our phones to pay at a shop. Of course, with these modern advances come serious challenges, like fraud and scams. I find this side fascinating, too. Solving these issues is critical because payments impact every single person. It is truly a people connection.


Can you share a pivotal moment or challenge in your career that shaped who you are today?

I’ve been lucky enough to be involved in a few defining moments in Australian payments history. One was when Cuscal partnered with Square, a fintech company from the United States, to support the launch of its services in Australia. I was a Solutions Architect at the time, and seeing the challenges involved in adapting a fintech platform to meet Australia’s unique payment regulations was fascinating and really deepened my understanding of the local landscape.

Another major moment was the launch of the ‘Pays’ mobile payments – Google Pay, Apple Pay, and Samsung Pay. I was part of the design process, working with these global companies, as well as Visa, MasterCard and eftpos. Designing the solution that made mobile payments possible for the entire nation across every POS device was incredibly exciting and rewarding. Being part of the eftpos Technology Steering Committee at that time also made me feel like I was part of something much bigger.


What do you believe are the most significant changes or opportunities in the payments industry right now?

Fraud and scams are the absolute centre of everything right now. Cuscal is in a very interesting position. Because we process payments and have vast datasets which are critical to fraud monitoring. It will be amazing to see Cuscal as a leader in Australia for fraud monitoring in future.

The most significant opportunity is to use data to help mitigate fraud and scams. For me, the correlation between advanced data usage and better fraud monitoring is where the industry needs to play to make things safer for everyone.


What advice would you give to others, especially women, looking to build a career in payments?

My first piece of advice for women in payments or any male-dominated industry is simple: If you think you belong at the table, you belong at the table. Don’t shy away from showing your capabilities because you fear they won’t be liked.

My second piece of advice is: Put your hand up for things outside your current function and teams. It gives you the platform to learn other parts of the business, meet different people, and also show other capabilities. I participate in various groups – recent ones being cyber champion and a responsiveness working group.

For young women, particularly in tech, I want to flip the narrative. I have often been the only woman – the first female developer in an organisation, the only female architect in the team. I never felt discouraged; I felt proud and encouraged as Cuscal is great at supporting talent. We need to build that confidence in girls, to acknowledge their capability, from a young age.

Cuscal is proud to nominate Pooja for a prestigious Women in Payments Award. These awards honour women payments professionals who have demonstrated exceptional leadership, innovation and promise. Find out more about the awards.


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