Helping Families Navigate the Challenges of Youth Banking

Learning financial skills is fundamental to leading a fulfilling life. Yet at present both young people and their parents believe that financial institutions are falling short in meeting their information, service and education needs. In this video, we dive deeper into the key themes uncovered in our latest Youth Banking White Paper and share how financial institutions are well-positioned to develop innovative, educational, and accessible banking solutions that can strategically connect with the next generation of financial customers and seize opportunities in this dynamic market.

Inside this video:

• Uncover the crucial stages of financial development for young Australians and the impact on your youth banking strategy — from the basics of money management to navigating digital payments and the influence of social media.
• The three strategic decisions financial institutions must make to capture the youth banking market effectively.
• Why a one-size-fits-all strategy fails for the 6-year-old to 22-year-old age group and the importance of adapting your products, messaging, and experience for each life stage.
• The four main opportunity gaps between current banking offerings and the growing needs of parents and young people.
• Understanding the ebb and flow of parent involvement along the youth banking journey and how to build this into your strategy and approach.
• The importance of tone of voice and platform-appropriate experiences for digital-native youth.
• The correlation between financial literacy and financial inclusion and how it affects customer lifetime value.
  

Featured Speakers:

• Sarah Rowley, Senior Product Manager for Issuing, Cuscal,
• Dawn Mischewski, Research and Customer Insights Specialist – Phase One Insights, and
• Ryan Yuzon, Senior Director, Visa Consulting & Analytics, Visa Australia.

Watch this video now and learn how these insights can help you develop a program for the youth segment in line with your wider customer lifecycle strategy.

Important Information: The information in this web copy and video are current as at December 2024 and is subject to change. This information is provided for general information purposes only and not for the purpose of providing legal, financial or investment advice. The information contained in the web copy and video does not constitute an offer, a solicitation of an offer or to enter a legally binding contract. The web copy and video contain material provided by third parties. While such material is published with the necessary permission, Cuscal does not accept any responsibility for the accuracy or completeness of any such material. Although Cuscal has made every effort to ensure the information is free from error, Cuscal does not warrant the accuracy, adequacy or completeness of the information. Except where contrary to law, Cuscal intends by this notice to exclude liability for the information. This web copy and video are not to be distributed to any other party without Cuscal’s prior written consent. Cuscal Limited ABN 95 087 822 455.