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Eye on the Future: Helping Families Navigate the Challenges of Youth Banking

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A picture of a family with parents and two children sitting in a loungeroom

With 26% of the global population under 15 years old and projected growth of 7% by 2030, according to the United Nations World Youth Report, 2020, the landscape of youth banking is rapidly evolving, presenting both challenges and unprecedented opportunities for financial institutions. Our latest white paper shares in-depth findings of the financial learning journey at each youth life stage and delves into the strategic imperatives of targeting this 5.5 million strong demographic—from understanding their digital-first expectations to nurturing lifelong customer relationships.

Inside, we explore crucial topics such as:

  • Evaluating the $825 billion total opportunity value of the youth segment and its strategic importance within your financial institution’s broader vision.
  • Quantifying the correlation between early financial education and sustained customer loyalty—explore strategies to capitalise on this proven link.
  • Understanding why conventional banking methods are falling short in meeting the precise financial literacy needs of today’s youth—and learning actionable solutions to address these gaps effectively.
  • Detailed insight into the youth financial learning journey and how to develop compelling youth banking propositions that drive both acquisition and retention.
  • Uncovering the five key elements of a robust youth strategy to harness competitive advantage.
  • How to navigate regulatory landscapes and forge strategic partnerships to bolster your youth banking initiatives, ensuring both compliance and market relevance.
    Ready to transform your approach to youth banking?

How can Cuscal help your organisation?
With nearly 60 years of expertise, Cuscal can partner with you across the whole payment ecosystem. Harnessing our deep knowledge of the Australian financial market and robust regulatory experience, we can help your organisation bring to life the digital experiences required to attract and retain these customers.

If you would like to speak to us about your youth banking strategy, email us at getintouch@cuscal.com.au.

Download White Paper

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