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Wear It Purple Day 2025

Each year, on the last Friday of August, we come together to celebrate Wear It Purple Day, a powerful movement that champions safe, supportive, and inclusive environments for LGBTQIA+ youth. What began in 2010 as a student-led response to the tragic consequences of bullying and harassment has grown into an international movement of visibility, love, and solidarity.

The 2025 theme, ‘Bold Voices, Bright Futures’ celebrates LGBTQIA+ individuals living authentically and achieving their dreams in all areas of their lives, from sport and science to art and advocacy.

It’s a reminder that when we create inclusive spaces, we empower people to thrive.

At Cuscal, we believe that diversity, equity, and inclusion are not just values, they are commitments. We’re proud to support Wear It Purple Day; to celebrate the LGBTQIA+ community, both within and outside our workplace, to help build a culture where everyone feels seen, heard, and valued.

Whether you’re part of the LGBTQIA+ community or an ally, your voice and support matters. By wearing purple on 29 August 2025, you’re helping to create a brighter, more inclusive future for all.

Diversity, equity, and inclusion (DEI) at Cuscal

Diversity, equity, and inclusion (DEI) are more than just principles, they are embedded in how the Cuscal operates, leads, and grows. We’re committed to creating a workplace where every individual, regardless of their background, identity, or experience, feels safe, included, and empowered to thrive. Our commitment stems from the understanding that when people thrive, the business thrives too. DEI is a meaningful journey, with progress already underway in areas including gender pay equity and leadership representation.

Cuscal recognises that DEI extends beyond gender, embracing cultural diversity, First Nations inclusion, LGBTQIA+ representation, neurodiversity, and diversity of thought. Initiatives such as our hybrid working models and our neurodiverse-friendly office space are already making a difference. We acknowledge that building a truly inclusive workplace and culture takes time. Our employees are encouraged to actively champion DEI in their daily work, helping to shape a respectful, inclusive, and forward-thinking culture.

Watch the video and see our Chief Legal and People Officer, Freya Smith discuss moving DEI forward at Cuscal.